Instagram CEO Adam Mosseri announced that the platform will be hiding likes for its US users as part of a company experiment to lessen the pressure of trying to accumulate endless likes, an initiative targeted specifically at the platform's younger demographic. IG has already tested this on users across the globe in Japan, Brazil, Canada, Australia, Italy, and New Zealand. The trial run is slated to begin next week according to Mosseri. 
Source: twitter.com
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Instagram CEO Says the Platform Will Test Hiding 'Likes' Starting Next Week