And now Reebok drops Ross, over the UOENO lyrics

Sex assault is a big deal…he aint’ even know it

According to TMZ reports:

Protesters rejoice, your voice has been heard.

Reebok Drops Rick Ross Over “U.O.E.N.O.” Lyrics Controversy

Rick Ross just learned a hard lesson about sex assault and money … you embrace one, you lose the other … because he was just DUMPED by Reebok.

As TMZ previously reported … Ross has taken a ton of heat for his song, U.O.E.N.O … in which he happily sings, “Put Molly [Ecstasy] all in the champagne. She ain’t even know it. I took her home and I enjoy that. She ain’t even know it.” Translation — date sex assault.

Reebok tells TMZ … “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”

Reebok goes on: “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Seems like Reekbok took their time before deciding what they were going to do about their resident courtesy officer and his drug-induced brand of pimpin’, but after his weak azz “apology” and a growing protest what choice did they really have? We have a feeling this isn’t the end of the backlash that Mr. Roberts will endure before its all said and done.

Meek Mill dumb azz might want to watch his words before he loses his Puma endorsement for co-signing his bawse’s fawkery.